A purple, colour-toning shampoo that neutralizes brassiness in white, gray, or blonde hair.
Why We Love It
Whether you're a bottle blonde or embracing the gray hair trend, a purple shampoo like L'Oréal Professionnel Serie Expert Silver Shampoo is a must-have. This color toning formula contains violet micro-pigments that eliminate brass to help restore cool tones to your salon color. Swap this with your regular shampoo once or twice a week for noticeably brighter, softer, and shinier strands
Distribute evenly through wet hair and lather. Leave in for 2-3 mins. Rinse thoroughly. Repeat process necessary.
AQUA / WATER , SODIUM LAURETH SULFATE , SODIUM CHLORIDE , COCO-BETAINE , GLYCOL DISTEARATE , COCAMIDE MIPA , DIMETHICONE , SODIUM BENZOATE , HEXYLENE GLYCOL , CI 60730 / ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN , LIMONENE , MAGNESIUM ACETATE , HEXYL CINNAMAL , ASPARTIC ACID , GLYCINE , ARGININE , GLUTAMIC ACID , PHENOXYETHANOL , FUMARIC ACID , SODIUM HYDROXIDE , DISTEARATE , COCAMIDE MIPA , DIMETHICONE , SODIUM BENZOATE , HEXYLENE GLYCOL , CI 60730 / ACID VIOLET 43 CITRIC ACID , PARFUM / FRAGRANCE.