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DOUBLE UP & GLOW UP! FREE OLAPLEX No.7 BONDING OIL MINI WITH YOUR PURCHASE OF 2 OR MORE OLAPLEX

VIRTUE

VIRTUE FLOURISH BROW DENSITY BOOSTER 4ML

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VIRTUE FLOURISH BROW DENSITY BOOSTER 4ML

Regular price $113.40

Regular price ~~$126.00~~ Sale price $113.40
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VIRTUE FLOURISH 30 DAY KIT FOR HAIR REJUVENATION

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VIRTUE FLOURISH 30 DAY KIT FOR HAIR REJUVENATION

Regular price $108.00

Regular price Sale price $108.00
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VIRTUE FLOURISH 90 DAY KIT FOR HAIR REJUVENATION

VIRTUE FLOURISH 90 DAY KIT FOR HAIR REJUVENATION

Regular price $206.00

Regular price Sale price $206.00
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VIRTUE FLOURISH SHAMPOO FOR THINNING HAIR 240ML

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VIRTUE FLOURISH SHAMPOO FOR THINNING HAIR 240ML

Regular price $66.60

Regular price ~~$74.00~~ Sale price $66.60
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VIRTUE FLOURISH CONDITIONER FOR THINNING HAIR 200ML

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VIRTUE FLOURISH CONDITIONER FOR THINNING HAIR 200ML

Regular price $66.60

Regular price ~~$74.00~~ Sale price $66.60
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VIRTUE FLOURISH TREATMENT MASK 150ML

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VIRTUE FLOURISH TREATMENT MASK 150ML

Regular price $104.40

Regular price ~~$116.00~~ Sale price $104.40
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VIRTUE FLOURISH DENSITY BOOSTER FOR THINNING HAIR 120ML

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VIRTUE FLOURISH DENSITY BOOSTER FOR THINNING HAIR 120ML

Regular price $72.90

Regular price ~~$81.00~~ Sale price $72.90
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VIRTUE FLOURISH VOLUMIZING STYLER 120ML

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VIRTUE FLOURISH VOLUMIZING STYLER 120ML

Regular price $59.40

Regular price ~~$66.00~~ Sale price $59.40
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VIRTUE CURL DISCOVERY KIT FOR CURLY HAIR

VIRTUE CURL DISCOVERY KIT FOR CURLY HAIR

Regular price $64.00

Regular price Sale price $64.00
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VIRTUE CURL SHAMPOO FOR CURLY HAIR 240ML

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VIRTUE CURL SHAMPOO FOR CURLY HAIR 240ML

Regular price $63.00

Regular price ~~$70.00~~ Sale price $63.00
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VIRTUE CURL CONDITIONER FOR CURLY HAIR 200ML

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VIRTUE CURL CONDITIONER FOR CURLY HAIR 200ML

Regular price $63.00

Regular price ~~$70.00~~ Sale price $63.00
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VIRTUE CURL LEAVE-IN BUTTER 150ML

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VIRTUE CURL LEAVE-IN BUTTER 150ML

Regular price $66.60

Regular price ~~$74.00~~ Sale price $66.60
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VIRTUE CURL-DEFINING GEL 200ML

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VIRTUE CURL-DEFINING GEL 200ML

Regular price $55.80

Regular price ~~$62.00~~ Sale price $55.80
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VIRTUE FULL DISCOVERY KIT FOR FINE THIN HAIR

VIRTUE FULL DISCOVERY KIT FOR FINE THIN HAIR

Regular price $64.00

Regular price Sale price $64.00
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VIRTUE FULL SHAMPOO FOR FINE THIN HAIR 240ML

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VIRTUE FULL SHAMPOO FOR FINE THIN HAIR 240ML

Regular price $63.00

Regular price ~~$70.00~~ Sale price $63.00
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VIRTUE FULL CONDITIONER FOR FINE THIN HAIR 200ML

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VIRTUE FULL CONDITIONER FOR FINE THIN HAIR 200ML

Regular price $63.00

Regular price ~~$70.00~~ Sale price $63.00
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VIRTUE RECOVERY SHAMPOO FOR DRY DAMAGED HAIR 240ML

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VIRTUE RECOVERY SHAMPOO FOR DRY DAMAGED HAIR 240ML

Regular price $63.00

Regular price ~~$70.00~~ Sale price $63.00
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VIRTUE RECOVERY CONDITIONER FOR DRY DAMAGED HAIR 200ML

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VIRTUE RECOVERY CONDITIONER FOR DRY DAMAGED HAIR 200ML

Regular price $63.00

Regular price ~~$70.00~~ Sale price $63.00
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VIRTUE RECOVERY DISCOVERY KIT FOR DRY DAMAGED HAIR

VIRTUE RECOVERY DISCOVERY KIT FOR DRY DAMAGED HAIR

Regular price $64.00

Regular price Sale price $64.00
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VIRTUE REFRESH EXFOLIATING SCALP TREATMENT 150ML

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VIRTUE REFRESH EXFOLIATING SCALP TREATMENT 150ML

Regular price $71.10

Regular price ~~$79.00~~ Sale price $71.10
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Collection: VIRTUE

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

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