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VIRTUE

All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.

VIRTUE FLOURISH BROW DENSITY BOOSTER 4ML

VIRTUE FLOURISH BROW DENSITY BOOSTER 4ML

Regular price $126.00

Regular price Sale price $126.00
Unit price per
VIRTUE FLOURISH 30 DAY KIT FOR HAIR REJUVENATION

VIRTUE FLOURISH 30 DAY KIT FOR HAIR REJUVENATION

Regular price $108.00

Regular price Sale price $108.00
Unit price per
VIRTUE FLOURISH 90 DAY KIT FOR HAIR REJUVENATION

VIRTUE FLOURISH 90 DAY KIT FOR HAIR REJUVENATION

Regular price $206.00

Regular price Sale price $206.00
Unit price per
VIRTUE FLOURISH SHAMPOO FOR THINNING HAIR 240ML

VIRTUE FLOURISH SHAMPOO FOR THINNING HAIR 240ML

Regular price $74.00

Regular price Sale price $74.00
Unit price per
VIRTUE FLOURISH CONDITIONER FOR THINNING HAIR 200ML

VIRTUE FLOURISH CONDITIONER FOR THINNING HAIR 200ML

Regular price $74.00

Regular price Sale price $74.00
Unit price per
VIRTUE FLOURISH TREATMENT MASK 150ML

VIRTUE FLOURISH TREATMENT MASK 150ML

Regular price $116.00

Regular price Sale price $116.00
Unit price per
VIRTUE FLOURISH DENSITY BOOSTER FOR THINNING HAIR 120ML

VIRTUE FLOURISH DENSITY BOOSTER FOR THINNING HAIR 120ML

Regular price $81.00

Regular price Sale price $81.00
Unit price per
VIRTUE FLOURISH VOLUMIZING STYLER 120ML

VIRTUE FLOURISH VOLUMIZING STYLER 120ML

Regular price $66.00

Regular price Sale price $66.00
Unit price per
VIRTUE CURL DISCOVERY KIT FOR CURLY HAIR

VIRTUE CURL DISCOVERY KIT FOR CURLY HAIR

Regular price $64.00

Regular price Sale price $64.00
Unit price per
VIRTUE CURL SHAMPOO FOR CURLY HAIR 240ML

VIRTUE CURL SHAMPOO FOR CURLY HAIR 240ML

Regular price $70.00

Regular price Sale price $70.00
Unit price per
VIRTUE CURL CONDITIONER FOR CURLY HAIR 200ML

VIRTUE CURL CONDITIONER FOR CURLY HAIR 200ML

Regular price $70.00

Regular price Sale price $70.00
Unit price per
VIRTUE CURL LEAVE-IN BUTTER 150ML

VIRTUE CURL LEAVE-IN BUTTER 150ML

Regular price $74.00

Regular price Sale price $74.00
Unit price per
VIRTUE CURL-DEFINING GEL 200ML

VIRTUE CURL-DEFINING GEL 200ML

Regular price $62.00

Regular price Sale price $62.00
Unit price per
VIRTUE FULL DISCOVERY KIT FOR FINE THIN HAIR

VIRTUE FULL DISCOVERY KIT FOR FINE THIN HAIR

Regular price $64.00

Regular price Sale price $64.00
Unit price per
VIRTUE FULL SHAMPOO FOR FINE THIN HAIR 240ML

VIRTUE FULL SHAMPOO FOR FINE THIN HAIR 240ML

Regular price $70.00

Regular price Sale price $70.00
Unit price per
VIRTUE FULL CONDITIONER FOR FINE THIN HAIR 200ML

VIRTUE FULL CONDITIONER FOR FINE THIN HAIR 200ML

Regular price $70.00

Regular price Sale price $70.00
Unit price per
VIRTUE RECOVERY SHAMPOO FOR DRY DAMAGED HAIR 240ML

VIRTUE RECOVERY SHAMPOO FOR DRY DAMAGED HAIR 240ML

Regular price $70.00

Regular price Sale price $70.00
Unit price per
VIRTUE RECOVERY CONDITIONER FOR DRY DAMAGED HAIR 200ML

VIRTUE RECOVERY CONDITIONER FOR DRY DAMAGED HAIR 200ML

Regular price $70.00

Regular price Sale price $70.00
Unit price per
VIRTUE RECOVERY DISCOVERY KIT FOR DRY DAMAGED HAIR

VIRTUE RECOVERY DISCOVERY KIT FOR DRY DAMAGED HAIR

Regular price $64.00

Regular price Sale price $64.00
Unit price per
VIRTUE REFRESH EXFOLIATING SCALP TREATMENT 150ML

VIRTUE REFRESH EXFOLIATING SCALP TREATMENT 150ML

Regular price $79.00

Regular price Sale price $79.00
Unit price per

Collection: VIRTUE

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.