You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser.
Why we love it
Free of SLS/SLES Sulfates the joico Blonde life violet shampoo instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Directions for use
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.