Unveiling Première by Kérastase: Revolutionary Solutions to Combat Hair Damage

Unveiling Première by Kérastase: Revolutionary Solutions to Combat Hair Damage

Introducing Première by Kérastase a ground-breaking haircare range born from a profound scientific revelation. Research has uncovered that the calcium present in water significantly exacerbates hair damage. This insight led to the development of Première, a collection designed to decalcify and repair hair, effectively reconnecting keratin bonds like never before so that you can enjoy smooth silky repaired hair.

Water is undeniably beneficial for our bodies, but its effects on hair can be detrimental. The high calcium content in the water we use for bathing and shampooing acts as a silent saboteur to our hair's health. Calcium build-up not only roughens and dulls the hair shaft but also penetrates deep into the keratin layer, rendering hair rigid, brittle, and prone to breakage, particularly for those with coloured hair. This phenomenon, known as persistent damage, presents a recurring challenge for many.

Première tackles this issue head-on with radical innovation. Leveraging advanced research, Kérastase has formulated the highest concentration of pure acids ever seen in any Kérastase collection. Première's key ingredients include citric acid, renowned for its decalcifying properties, and glycine, a powerful repairing agent. Together, these elements work synergistically to combat calcium build-up and restore hair to its premier state.

The magic lies in Première's high-performing formulas. Organic citric acid eliminates calcium build-up from the surface to the core, reducing dullness and stiffness, while glycine penetrates the inner layers of the hair to reconnect broken keratin links, significantly reducing breakage. Peptides strengthen the hair fibers, ensuring a hydrated and shiny finish.


Not only does Première deliver exceptional results, but it also tantalizes the senses with its exquisite fragrance. Crafted by French perfumers, the "Portofino Summer" scent encapsulates the essence of citrus and mandarin, intertwined with floral notes of orange flowers and jasmine, evoking the warmth of summer days.

Embrace the transformative power of Première by Kérastase and bid farewell to persistent hair damage. Experience the pinnacle of haircare innovation, where science meets luxury, and beauty begins anew.

Unveil the secret to radiant, healthy hair with Première by Kérastase. Explore the collection today and embark on a journey to hair perfection.

Explore Kérastase Première

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