Oribe Hair Care, a project started in 2008, aimed to fill the void in the hair care industry where premium, boutique experiences were missing. The brand embodied a fusion of superior craftsmanship, robust performance, and vast styling wisdom from leading editorial and salon professionals.
Today, Oribe stands as a top-selling, award-lauded brand that has fostered deep a connection with hair care lovers.
A pinnacle of performance from the inception, Oribe Canales insisted on his products transcending the ordinary. The aim was for both stylists and consumers to witness and feel the superior difference. Collaborating with global innovation labs and specialty partners, the founders developed unique formulations outperforming any existing alternatives.
The outcome is a range of luxe products that redefine categories: conditioning gels, holding oils, non-flaking sprays, styling-prep shampoos of skincare grade, and lavish moisturizing masques, among others. Each product undergoes rigorous backstage and on-set testing to assure unmatched performance.
While these products harness advanced technology, their formulations are modern and safe - devoid of parabens and sodium chloride, gluten-free, cruelty-free, and colour safe with UV hair protection.
Oribe Hair Care pioneered the use of refined fragrance in its products. In collaboration with a renowned 19th-century perfume house, they crafted their signature scent, Côte d’Azur. This captivating fragrance, inspired by the glamour and warmth of the French Riviera, blends notes of Calabrian bergamot, Sicilian orange, Aomori apples, leafy greens, soft woods, and exotic flowers from Oribe's homeland, Cuba. This enchanting scent infuses the entire product line, offering a remarkable hair and sensory experience.