NEW ghd PLATINUM+® WHITE STYLER the world's first smart straightener


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From global leaders ghd, comes the world's first SMART straightener, ghd Platinum+, that predicts and responds to your hair's specific needs.

For healthier styling in one stroke ghd Platinum+, delivers 70% stronger hair*, 2 x more colour protection* and 20% more shine**.

Why We Love It

Developed with breakthrough ultra-zone with predictive technology, the ghd Platinum+ styler recognises each section of your hair and adapts to ensure a consistent and optimal temperature of 185ºC across the two precision milled plates, for beautiful snag free results in one stroke.

Heat is monitored 250 times per second across both plates, and through predictive technology the Platinum+ recognises the thickness of your hair and speed at which you are styling and adjusts the heat accordingly, giving you unbeatable results, personalised to you.

Its unique wishbone hinge ensures the Platinum+ plates are perfectly aligned while you style, and the rounder barrel allows you to create curls, waves and the perfect straight look with ease.

Price Includes

  • ghd platinum+ white styler
  • heat resistant plate guard

Ultra-zone with predictive technology: the latest breakthrough in heat styling which guarantees even heat across the whole plate, allowing consistent beautiful results in one stroke.

Wishbone hinge for perfect plate alignment giving you more control to create any style.

Advanced, precision milled, floating plates with a high spec gloss finish, for effortless, perfectly smooth styling and shine.

Heat resistant protective plate guard so you can take your style and your styler wherever you want Universal voltage to deliver the same outstanding performance wherever you are in the world.

Automatic sleep mode to switch your styler off after 30 minutes of non-use, for peace of mind.

  • 3 years manufacturer's guarantee
  • Guaranteed Product Authenticity