When it comes to haircare and styling, nothing speaks louder than products our clients genuinely love and come back for time and time again. That’s exactly why we created The Loved-By-You Edit collections of our best-selling haircare and styling favourites, chosen by real clients trusted by our expert stylists and categorized by our hair-care experts.
Whether you’re shopping for your hair type, scalp concern, or go-to styling essentials, this edit brings together proven formulas that deliver results.
What Is The Loved-By-You Edit?
The Loved-By-You Edit is our way of making it easier to shop with confidence. Each category features the most-loved products from the past year the ones our clients consistently repurchase, recommend, and rely on.
From hydration heroes to curl-defining favourites and scalp care solutions, every product in this edit has earned its place through performance, results, and customer trust.
Hydration & Moisture for Dry Hair
Dry, dehydrated hair needs targeted care. Our hydration and moisture favourites are designed to replenish lost moisture, restore softness, and boost shine. Think nourishing shampoos, deeply conditioning masks, and leave-in treatments that keep hair feeling healthy and comfortable.
Repair & Strengthen for Damaged Hair
If your hair is feeling weak, brittle, or over-processed, these repair and strengthening favourites help restore resilience. Loved by clients with chemically treated or heat-damaged hair, these formulas support stronger, healthier-looking strands.
Volume & Fullness for Fine Hair
Fine hair doesn’t have to fall flat. This edit features lightweight, volumising favourites that add lift and body without heaviness, helping fine hair look fuller and more dynamic.
Fullness & New Growth for Hair Fall
For those experiencing hair fall or thinning, these customer-loved solutions focus on scalp health, density, and strength. Featuring targeted treatments and serums, this category supports fuller-looking hair over time.
Protect & Preserve for Coloured Hair
Keep your colour looking fresh between salon visits. These colour-safe favourites help protect vibrancy, enhance shine, and maintain tone, making them essential for anyone with coloured hair.
Brighten & Maintain for Blonde Hair
Blonde hair requires special care. Our blonde favourites help neutralise brassiness, enhance brightness, and keep blonde tones clear and luminous.
Curl Care & Definition for Curly Hair
Curls thrive with the right balance of hydration and definition. This edit features curl-loving favourites that enhance shape, reduce frizz, and maintain bounce for curls and waves.
For frizz-prone or hard-to-manage hair, these smoothing favourites help create polished, manageable results while maintaining softness and movement.
Loved By You: Scalp Care Favourites
Healthy hair starts with a healthy scalp. Our Loved-By-You scalp care categories feature targeted solutions for common scalp concerns:
Scalp Care for Hair Loss – Supports a healthy scalp environment for stronger hair growth
Scalp Care for Flaky Scalp – Helps reduce visible flakes and rebalance the scalp
Scalp Care for Oily Hair – Controls excess oil while keeping the scalp fresh
Scalp Care for Sensitive Scalps – Soothes irritation and supports scalp comfort
Each product in these categories has been chosen for its effectiveness and client-approved results.
From smoothing creams and volumising sprays to nourishing oils and finishing products, our Loved-By-You styling favourites help you achieve salon-worthy results at home.
Complete your routine with our most-loved styling tools. These customer-approved dryers, straighteners, curlers, and brushes are chosen for their performance, reliability, and professional results.